IMMERSE YOURSELF IN M.

We’re providing exclusive access to the track-bred BMW M vehicles that transform a local street drive into an experience that immerses you in the M brand. Take your place in the driver’s seat of BMW M performance that’s tailored to every generation at Gen M Tour.

Get behind the wheel of the M3, the car that started it all, discover the thrilling M2, and the ultimate performance of the M5. This is pure M performance in its most concentrated form.

Spots are limited and available on a first-come, first-served basis.

Must be 25 years or older to participate. For any questions, please call 1-855-668-6269.

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Please note, not all BMW Centers are participating in the Gen M Tour.

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M2

The M2 defines the intersection of performance and agility. With greater power and motorsport ancestry engineered throughout, it delivers fleet-footed agility with handling that remains controllable at the limits. Pure joy of driving distilled into an almighty powerful package. A must drive for Gen M.

M3

The genesis of the Gen M pedigree is here. The iconic BMW M3, a sports car with exhilarating performance and unrestricted everyday usability, features a High-Performance M TwinPower Turbo engine with 523 horsepower. Its trailblazing design and athletic character continue an untouchable legacy.

M5

BMW M would be incomplete without the almighty M5. Powering into a new era, its high-revving V8 engine with electric motor technology unleashes 717 horsepower with an athletic figure more expressive than ever. Pure M performance redefined.

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INNOVATION AT EVERY TURN

M2

M3

M5